RICH HIPPIE LAUNCHES LINE OF ORGANIC PERFUME

Exquisite, chic, hip and luxurious…Words can't possible describe the beautiful new line of organic perfume from Rich Hippie, a California-based perfume house.

The company has brought back traditional perfumery techniques employed by the great French perfumers at the turn of the lat century to create a line of perfume that is truly beautiful and unique. In the words of Rich Hippie Creator and Perfumer Nannette Pallrand: "There is nothing more beautiful than an all-natural perfume where you can actually smell the real flowers as opposed to a man-made chemical perfume that uses synthetic versions of flowers concocted in a laboratory. Studies have even shown that a real and all-natural perfume actually creates a chemical reaction in the body that uplifts the senses whereas a man-made, synthetic perfume brings the senses down."

Rich Hippie is truly special. The company uses extracts from organically-farmed plants and flowers from all corners of the world including Davana from India, Rose from Bulgaria and Turkey, Vanilla from Madagascar, Citrus from Brazil, spices from east African and Orris from Albania. Moreover, Rich Hippie uses organic alcohol made from organic grapes grown in the great wine regions of California. According to Perfumer Nannette Pallrand: "Many people don't realize that a perfume is basically two parts: flower and plant extracts which comprise the scent and then alcohol. All of the great French perfumes that were made at the turn of the last century were in fact organic and used organic plants and flowers plus organic alcohol made from grapes. At that time synthetic pesticides and fertilizers didn't exist and so everything that was farmed was organic. Today, to create a truly great perfume that is as beautiful, pure and clean as those perfumes one has to go the extra step of the way and actually produce the alcohol and procure the organic grapes. Otherwise the synthetic chemicals, be they synthetic pesticide residues or cancer causing petroleum by-products, actually deteriorate the scent and cause harm to your health."

Today most perfume available in department stores is made with man-made flower essences or chemicals made in a lab to resemble flowers plus alcohol derives from petroleum (instead of grapes), a nonrenewable resource. Alcohol made from petroleum typically contains residues of harmful, carcinogenic chemicals that are used in the refining process.

Rich Hippie perfume is made in very small batches with the utmost attention given to quality and detail. Perfumer Nannette Pallrand's passion for beauty and purity is truly evident in the fifteen perfumes: Bliss, Maharishi, Devotion, Rock Star, Rich Hippie, Bohemian Wedding, Spring, The Kiss, Purple Haze, Utopia, Marrakech, Psychedelic, Wild Thing, Kalachakra, and Nirvana that comprise the line.

Rich Hippie's dedication to purity has made it popular with rock stars, celebrities, ad royalty all over the world. Rich Hippie organic perfume is truly a unique and beautiful experience for today's chic, hip, and bohemian woman who has exclusive and discriminating taste and who wants to smell beautiful, alluring, and sensual. According to Nannette Pallrand: "By eliminating all the harmful chemicals that dominate most perfumes on the market today, a woman smells pure and beautiful which is truly the essence of being a woman when you think about it."

Rich Hippie is available at fine stores throughout the world or at www.rich-hippie.com.

Press Contacts:

Publicist: Cora Lydon, Bright Spark Media, coralydon@googlemail.com
Nannette Pallrand: 310-475-7658
Mary Moore: 310-475-7658

Rich Hippie
PO Box 491941
Los Angeles, CA 90049
Telephone: 310-475-7658
Fax: 310-474-5817
info@rich-hippie.com
www.rich-hippie.com
www.richhippiestuff.com